Mk/412 Week 2 Personal Selling Research Paper

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

sometimes says, “Honesty is the most important aspect of business today.” This means that people do not want a sales pitch,

According to Harvard Business school professor Theodore C. Levitt "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not

The far majority who invest in the stock market or a type of security hope that their investment escalates in value or price. However, others execute investments based on the opposite taking place; they hope that the price of the security declines. These investors are practicing short selling. Numerous renowned examples of short selling exist, one of which, the shorting of mortgage backed securities during the real estate bubble in 2008. A number of critics find short selling unethical while others feel it necessary to maintain a balance in the market.

Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.

Our company M320 developed an app facilitating sharing Textbooks and Notes based on the sharing economy. M320 app will allow students to share their textbooks and notes both virtually and shipping it to the person who orders it for the lesser cost. Our company goal is to minimize the cost of textbooks that each individual student has to spent. For example: The book originally cost $100, the person who wants the book will only have to pay 20% of the originally cost. Which in this case would be $20 plus shipping fees, which is much lower cost than the price of most book stores offer.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

“It doesn’t matter how hard you hit, It matters how hard you can get hit and keep moving forward” is something that thoroughly describes me. I am a fighter, whatever comes my way I am willing to complete no matter what happens. Also, I am wise; I try my hardest in school and in life. Finally, I am brave. I will do anything and everything that comes my way. To an extent! Expressing me is something I love to do and this story will tell all about me and my personality.

personal selling is to persuade customers to purchase their motorcycles, parts, and accessories. A direct response is generated through the contact between the sales representative and the customer.

Recommendations- Personal touch of the employees of the company to their customers in terms of “personal selling” can prove out to be very useful to the company. This theory is the most powerful tool for service marketers such as ANZ bank (Burrows, 2011). Some of the private banks give direct visits to customers at their house (Lovelock, 2011).

Celebrities consult with marketing agents who uses three strategy efforts for personal branding. First, the pure selling approach where “an agent presents a client’s qualifications to potential buyers until he or she finds one who is willing to act as an intermediary” (Solomon, Marshall, & Stuart, 2016). Second, the product improvement approach where “an agent works with the client to modify certain characteristics that will increase his or her market value” (Solomon, Marshall, & Stuart, 2016). And third, the market fulfillment approach where “an agent scans the market to identify unmet needs. After identifying a need, the agent then finds a person or group that meets a set of minimum qualifications and develops a new product” (Solomon, Marshall, & Stuart, 2016).

The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming customer by chanting in loud noises and catering to the customer needs by negotiation of price or assumption of what they might need aside from what they were actually looking for. Over the years, this process has been refined, given a

Sobeys is a Canadian company that has been serving us for over 100 years since 1907. It began with a horse drawn meat cart in Stellarton, Nova Scotia. They have over 1300 stores in 10 provinces. They run under a few different names such as Foodland, FreshCo, Price Chopper, Lawtons Drugs, IGA and Thrifty Foods. Their focus is on providing fresh quality food and superior customer service in the right sized stores.

The American Red Cross is not funded by the government. It is an independent entity that is organized and exists as a nonprofit, tax-exempt, charitable institution. The ARC is the nonprofit organization it is today because of donations given from people all around the world. When there is a national disaster, the ARC is at the tragedy working to help families. ARC’s presence at these tragedies reassures people that their donation is being put to help fund a good cause. The ARC utilizes social media to draw attention to major national disasters such as Facebook and Twitter. They also have created videos on how donations and the aid of Red Cross has assisted multiples families worldwide. With these

Customer Acquisition in Personal Selling, in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration – Marketing & Sales under my guidance.